Emma Jackson Photography Cheltenham

When to book your newborn photographer

As a Cotswolds newborn photographer something I get asked a lot is when should you book your newborn photographer? It’s a great question, and the answer has two sides!

When is the best time to book your newborn photographer?

The ideal time to book up your newborn session is while you’re still pregnant – after your 20 week scan. This allows plenty of time to secure a spot in my diary, since I can only accept a limited number of bookings a month. Also, there are so many things to organise and plan during your pregnancy and this ticks booking your session off the list and allows you to relax.daddy holding newborn baby's toes

When is the best time for the session to take place?

I find the ideal time to have your newborn pictures taken is when baby is between 7 – 10 days old. This gives mum some time to adjust and recover from her time in hospital. It also gives baby some time to settle into life at home.

As a baby passes the two week mark, he or she starts to become more awake and alert – and often fussier. I tend to find that 7 – 10 days old is something of a sweet spot. Baby is still sleepy and settled. A newborn’s skin can often be a little bit red in the early days after birth, so this also allows time for baby’s skin to calm down too.smiling mummy cuddling newborn baby

Planning what to wear

It’s an idea to plan your wardrobe before your baby is born, while you have a little bit of time to yourselves. I recommend choosing outfits which are light or neutral in colour, in soft, muted tones. Avoid busy patterns or slogans as these can detract focus away from your newborn. The simplicity of this approach ensures the focus is on your baby and the connections between you and him or her. It also give your photos that timeless quality and helps ensure they will be treasured for years to come.


If you’re considering some photos for when your little one arrives, I’d love to chat! You can see  more of my recent work on Instagram or in the Newborn Gallery. You can get in touch via the contact page!

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Newborn and Branding photography across the Cotswolds